Warhol and Glamour
The appeal of Warhol is his restoration of Hollywood glamor. Giving it an edge. Making it aesthetically relevant, while retaining its dreaminess. Warhol had a slightly deluded quality about him. He’s like someone who’s watched too many movies and drifted off on a silvery cloud. The true cinephile is living in a world of apparitions. Warhol speaks in the dreamy, enchanted tones of Marilyn Monroe and asks childlike questions. His voice sensually tinkers with reality. His films teach us to dissolve in the moment.
What sort of spell is Warhol casting? Is he glamorizing in the sense of “magical-occult spell that was cast on somebody to make them see something the spell-caster wished them to see, when in fact it was not what it seemed to be.” Did Warhol’s Campbell’s Soup Cans cast a spell on us? Maybe in the sense that he got us to see art where we formerly saw mundane objects. He united the sacred and the profane, art and the commonplace. He infused life with art. That’s a sort of spell.